MiniMango
Strategy & Positioning
Strategy
We settle the offer, the audience and the channel order before anyone opens a design file or a bidding console.
Positioning sets every later cost.
Positioning decides which keywords you compete for, which pages the site needs and how much a lead costs to buy. A villa chasing direct bookings and a law firm chasing consultations need different search terms, different pages and different budgets. Fix that order first and the rest of the year gets cheaper.
PositioningSearch demand researchCompetitor auditChannel planMeasurement setup