MiniMango
Paid Ads & Performance
Paid Ads
We set the tracking, launch on Google and Meta, and change one variable at a time so the numbers stay readable.
The algorithm needs volume to learn.
New campaigns run in a learning phase and stay volatile until an ad set gathers enough conversions to model. Editing the budget, the audience or the creative restarts that phase and discards what it learned. So we batch changes, move budget in steps, and leave a test running long enough to read.
Google AdsMeta AdsConversion trackingCreative testingLead-gen & local campaigns