You already recorded it.We put it everywhere.

Clipping takes long-form footage, like a podcast, a stream, a talk or a launch video, and cuts it into short vertical posts published on TikTok, Reels and Shorts. Each clip is one self-contained moment: an argument, a story, a reaction. It gets reframed vertically, captioned, and given a hook in the opening seconds. Nothing new is filmed. The recording already exists; clipping turns it into many posts.

A campaign is a defined run of clips, cut from source material you approve and published to agreed platforms over an agreed window. Before it starts we set the goal, the platforms, the tone, the topics that are off limits and the metric we report on. Then it loops: cut, review, publish, read what held attention, adjust the next batch. Every clip stays traceable back to the recording it came from.

Editors watch the source and pull the moments that stand on their own. The pipeline reframes them vertically, burns in captions and exports a version per platform. Every clip is reviewed against your brief before it publishes. Clips are then scheduled across creator-owned accounts, spaced through the day rather than posted at once. We track account status and warm-up, log every post, and read retention weekly. You brief and approve; you never touch a device or a login.

Anything where people talk an idea through: podcast episodes, interviews, livestreams, conference talks, product demos, studio sessions, internal recordings. Length helps. An hour of footage usually holds several usable moments, and a back catalogue counts as material. What does not work is footage with no self-contained moment in it: silent b-roll, slides read aloud, or anything you cannot clear rights and approvals for. We tell you which of yours is worth cutting before you commit.

Paid ads buy placements. You set a budget, the platform serves your creative to the audience you target, and delivery stops when the spend stops. Clipping earns placements in the recommendation feed instead, so distribution comes from the posts themselves and the library keeps working after it is published. The trade is control: ads give you predictable delivery and targeting, clipping gives you volume and creative data without guaranteed impressions.

Influencer marketing rents someone else's audience. You pay a creator, they post once to their followers, and the message carries their face and their framing. Clipping distributes your own material across many accounts. Your words, your recording. The content stays yours and the volume is repeatable. There is no negotiation per post, and no dependency on one creator's calendar or on their audience overlapping with your buyer.

An editor gives you clips. A campaign needs clips and somewhere to publish them. Hiring in-house buys one person's throughput, one set of creative instincts, your own channels as the only distribution, and a payroll line that stays whether the content lands or not. We run editing, an account fleet, scheduling and weekly review as one function, and we work alongside your editor when you have one, handing over source cuts your team reuses.

A marketplace pays strangers per view and leaves you to police what they post. You get inconsistent cuts, unpredictable turnaround, and no say over which account your brand appears on. Managed means named editors working from one format brief, review before anything publishes, accounts we own and maintain, and one point of contact when something has to change. It costs more per clip. What you buy is consistency and someone accountable for it.

Ask five questions of anyone. Who owns the accounts the clips publish on? Who owns the exported files? What is checked before a clip goes out? Exactly how is a view counted, and what is excluded? What happens when an account is restricted, which is a real risk in this category? Our answers: we own and operate the fleet, you own the clips, every clip is reviewed against your brief, views are counted from platform analytics, and restricted accounts are retired and their schedule redistributed.

First we need a source we can pull from: a shared drive, a podcast feed or a channel. Then a briefing call of about an hour: what you want to be known for, what is off limits, which guests or topics cannot be clipped. After that it is a short weekly check-in, and you can approve clips before they publish if you prefer. Accounts are warmed before they post, so the first weeks build pace rather than open at full volume.

Four cases. You have no usable source library and are not recording anything, so there is nothing to cut. You need guaranteed leads or a fixed return rather than awareness. Clipping buys distribution, and nobody can promise a clip goes viral. You only want polished files for one account you run yourself, which is an editor's job. Or approvals move slowly at your end: if material waits for sign-off, the loop stalls and the volume never arrives.

Reporting is monthly and runs clip by clip: what was published, on which account and platform, what it retained, what it drove. We agree the metric that matters to you before we start. A view counts when four things are true: the post is public and approved, it ran on an eligible platform, it landed inside the agreed counting window, and it survives review, duplicate checks and anomaly screening. Anything outside that definition is not billed.